'I was getting people to make decisions based on misleading information that could have life or death consequences.' That’s Wendell Potter, the former head of public relations for CIGNA. As the executive spin doctor for one of the biggest health insurance companies in the country, he was responsible for concocting tales that enabled CIGNA to deny coverage, discredit critics, and otherwise cast the corporate health insurance machine in a positive light. That was until the numbers in his spreadsheets became actual people with real lives.
What happens when a health insurance PR executive confronts the consequences of his spin? Dive into one man's odyssey from health insurance spin doctor to activist truth teller.
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